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Slinky is a digital editorial that walks through Lubalin's playful approach in developing an advertisement for the pharmeceutical industry. This initiative is a part of Lubalin 100 — a digital experience celebrating Herb Lubalin’s Centenary.
Web Design, Readymag
Art Direction: Joseph Bergdoll, Extendedplay
slinky website screenshot
Slinky print ad expanding
Art director + design organization + advertising agency = a spring-powered campaign
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Herb Lubalin Study Center