Plus offers an alternative to body wash in the form of dehydrated paper sheets that will melt in the shower — entirely eliminating the use of bottles. The brand stands true to the "leave no trace" motto by using compostable packaging materials and 100% dissolvable sachets.
Web Design, Branding, Packaging, Paid growth ads, social, motion
Art Direction: Someone & Others
Beauty Independent, Byrdie, DazedDigital, Dieline, Elle, Fast Company, Glossy, Grazia,Hypebae, Nylon, Supergreat, The Zoe Report, Town &Country, Instyle, Into the Gloss, Popsugar, Teen Vogue,Forbes, W, New Beauty, Harpers Bazaar, Wallpaper, TheCut, Covetuer